CCgroup selected as Kalixa’s global PR partner

CCgroup has been hired to handle global corporate and business-to-business PR functions for next-generation payments company Kalixa.

As the firm's new global PR partner, CCgroup will be tasked with driving awareness of Kalixa, building its brand and generating new sales – work that will leverage the agency's expertise in the financial services technology space and its various influencer relationships.

Having been selected through a competitive pitching process involving two other agencies, CCgroup will work with its European partners in the GlobalCom PR Network to enhance Kalixa's reputation in strategic markets.

Kalixa is hoping to become a leading player in the global payments sector and disrupt the existing status quo with its innovative technology.

Richard Fogg, managing director of CCgroup, said: "We are enormously excited by the prospect of telling Kalixa's story on a global scale and ensuring the company achieves the commercial success and industry recognition it deserves."

CCgroup was originally founded in 1985 and is a now a leading tech PR agency serving the mobile and telecoms, financial services, consumer and clean technology sectors.