Ceva Animal Health launches TV campaign aimed at cat owners

Ceva Animal Health has announced the launch of a new marketing campaign aimed at owners of multiple pet cats in the UK.

The campaign, entitled Cat Cabin Fever, will run for four weeks and centres on a series of TV commercials, which will be accompanied by information leaflet handouts, online competitions and marketing materials within veterinary clinics and retailers, reports The Drum.

It is designed to raise awareness of the specific problems facing owners of multiple cats, due to the fact that felines are naturally solitary and often have difficulty adjusting to living with others.

The ads highlight the benefits of Ceva's Feliway Diffuser, which releases natural pheromones into a room and helps animals feel at ease.

Malcolm Laurie, head of marketing at Ceva, said: "This campaign is focused on making the lives of cat owners and their pets as harmonious as possible, including lots of top tips on how to ease any tensions in such an environment."

Feliway is designed to help address unwanted feline behaviour such as scratching, spraying and inter-cat aggression, without having an effect on any other species.