Chameleon helps Breakthrough Breast Cancer overhaul website

Chameleon and Breakthrough Breast Cancer have announced the launch of a new and improved website for the charity organisation.

The new site is designed to help Breakthrough Breast Cancer with its donations, fundraising and campaigning efforts by encouraging deeper engagement with existing supporters, while also attracting interest from new users.

Optimised to run across desktop, tablet and smartphone devices, the webpage was co-created by Chameleon following emotional-response testing to help tailor the design concept.

The site will prove a key tool for helping the charity to communicate the nature of its work and its impact, as well as its ongoing need for greater funding support.

Jeremy Davis, client services director at Chameleon, said: "We set out to ensure that Breakthrough Breast Cancer stood out as an outstanding, innovative brand rather than a purely tactical platform. The website now portrays Breakthrough's objectives and priorities."

Chameleon is a digital agency specialising in serving the charity sector, employing around 30 members of staff and boasting a client base that includes Diabetes UK, UNICEF, Christian Aid, the British Lung Foundation and Amnesty International.