Edelman tops ranking of UK’s top tech PR agencies

Edelman has been ranked as the top tech PR agency in the UK in a new list compiled by industry publication PRWeek.

The company – which has worked with companies such as HP, MTV and Levi's in the past – came top of the PRWeek ranking of the country's 40 leading tech PR agencies, ahead of Hotwire, the Good Relations Group, Brands2Life and Bite Communications.

Its technology fee income came to 8.17 million pounds in 2012, up by seven percent year on year, compared to 7.52 million pounds for Hotwire and 6.47 million pounds for Good Relations.

The remainder of the top ten was made up by Octopus Group, Nelson Bostock, Waggener Edstrom, the Red Consultancy and EML Wildfire.

PRWeek's report also found that the total tech fee income of the top 40 companies is up almost 30 percent on last year as firms offer a wider range of content and digital services to clients.

The publication said: "Technology firms are moving on from wanting to reach a traditionally niche but forward-thinking tech audience through trade media and tech titles … [to reach] a wider consumer audience."