EML Wildfire to carry out new campaign for Nujira

EML Wildfire has been tasked with carrying out a global PR campaign to raise awareness of the services provided by technology firm Nujira.

The company is the world leader in envelope-tracking technology, a means of improving power efficiencies in next-generation smartphones.

Through this new marketing campaign, the technical and commercial benefits of Nujira's products will be promoted to original equipment manufacturers via electronics design, telecoms and business media.

Nujira credited EML Wildfire with playing a key role in helping it make a smooth transition to a more mobile-focused business model during 2012.

EML Wildfire director Andrew Shephard said: "Our extensive experience in the wireless design and communications sector and in helping similar companies become global players means that we are well placed to continue to support Nujira's commercial aspirations."

This comes after the agency won a prize at the CIPR PRide Home Counties Awards last month in recognition of work carried out on behalf of videogame development training organisation Train2Game.