EML Wildfire to help launch Unii.com social network

EML Wildfire has been called in by the social network Unii.com to promote its UK launch this month.

The agency will be tasked with using its consumer expertise to drive campaigns and messages that appeal to students currently at university, who are the target audience of the new service.

Unii.com aims to provide a closed online environment for students to share stories, updates, photos and videos where they cannot be seen by parents or future employers, while also helping them form societies and clubs.

EML Wildfire's responsibilities include driving direct traffic to the site, increasing the number of signups and delivering compelling online content, as well as its pre and post-launch marketing work.

Debby Penton, director at EML Wildfire, said: "This is a unique proposition that lends itself well to PR activity and we're committed to using traditional and digital PR techniques to drive business results for the company."

This comes after the firm won a brief to assist with the launch of the online meeting room booking portal Cloudbooking.com earlier this month.