Eurocom launches new MolluDab campaign

Eurocom Healthcare Communications has announced the launch of a new campaign for the molluscum contagiosum therapy MolluDab.

The agency has initiated a fresh advertising push for the brand – recently acquired by Alliance Pharmaceuticals – which encompasses online and offline executions and targets both consumers and professionals.

It focuses on MolluDab's proven efficacy in treating the viral infection, which affects the skin and most commonly occurs in children, causing distress for young patients and their parents.

Eurocom's campaign features the slogan 'Molluscum contagiosum – be gone-um' and emphasises the product's status as a fast and effective means of treating a condition for which there are few available therapy options.

Tony Chant, managing director at Eurocom, said: "The charming campaign visuals feature young children finally being released from the condition, almost as if by magic."

This month, Eurocom also announced the return to Sang Kim to the company as an account manager, following the completion of his product design degree course.