Fleishman-Hillard appoints healthcare media expert to new role

Fleishman-Hillard has announced the appointment of Stephanie Marchesi to the newly-created position of managing director and senior partner for global integrated marketing communications.

Ms Marchesi, a veteran of healthcare communications, will help to create integrated communications solutions for clients in this new role, working across a variety of practice groups and regions.

The executive was previously head of corporate, consumer, healthcare and digital practices at Cohn and Wolfe and has also overseen health sector marketing for Ketchum.

Among the clients with which she has worked during her career are top pharmaceutical firms such as Roche, Pfizer and Sanofi-aventis.

Dave Senay, Fleishman-Hillard’s president and chief executive officer, said: “This is a brave new world and Stephanie is just the person to act as a major catalyst for a quantum leap ahead. She is a wonderful addition to our team.”

This comes after the agency was presented with a Silver Telly award last month in recognition of video promotional work done on behalf of Merck Sharpe and Dohme.