Former Edelman tech director forms new content agency

A new content marketing consultancy called Ilex Content Strategies has been established in the UK by former tech PR specialists.

The new company has been co-founded by Matthew Whalley, Edelman's former European tech content director, in association with Lucia Barbato, previously of the digital team at Golin Harris, reports Gorkana.

Aimed at the technology and telecoms industries, Ilex Content Strategies focuses on content without the traditional siloed approach of PR, marketing, social media and sales, allowing clients to deliver insightful opinions rather than simply pushing their products.

It creates video materials, opinion pieces, blogs, infographics, white papers, case studies, presentations and social media content, all of which can be used to move a company's brand narrative forwards in a way that enhances value.

Mr Whalley explained: "In an industry that has traditionally focused on pushing product there is an opportunity to tell bigger stories and really shape who these organisations are with compelling content."