GlaxoSmithKline consumer survey highlights workplace impact of migraine

GlaxoSmithKline has released a new study that demonstrates the significant impact that migraines can have on people in the workplace.

The US consumer survey found that 81 percent of those affected by migraines elect to suffer in silence and downplay the severity of their pain, with 41 percent reporting that coworkers do not take migraines seriously, while 35 percent say colleagues believe they are faking it.

Overall, 68 percent of migraine sufferers say they feel coworkers simply do not understand what they go through since they have never experienced a migraine themselves.

As such, GlaxoSmithKline – creator of the migraine relief product Excedrin – has developed a campaign called Excedrin Works, which centres on a series of 360-degree virtual reality videos that bring workplace migraine experiences to life.

It is hoped that this can highlight the negative impact migraines have in the workplace, and empower sufferers to speak up about their condition and educate those around them.

Scott Yacovino, US senior pain brand manager for GlaxoSmithKline Consumer Healthcare, said: "Migraines don't take a day off, and that's why we created Excedrin Works – to ignite conversations about migraines in the workplace and to help bridge the gap between sufferers and non-sufferers alike."

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