Grey London launches new TV ad for British Heart Foundation

Grey London and the British Heart Foundation (BHF) have launched an advertising campaign that features testimonies from a number of people who have been directly affected by heart disease.

A new TV advert called Fight for Every Heartbeat features scientists studying the condition as well as heart patients and their families, in order to communicate the widespread impact of the problem.

The commercial includes footage of footballer Fabrice Muamba after he suffered a cardiac arrest during an FA Cup match last year, leading to the postponement of the game and Muamba's eventual retirement from the sport.

It encourages people to donate three pounds to the BHF to help fund crucial research into heart conditions.

Nick Radmore, head of social marketing and brand at the BHF, said: "Our new campaign features real heart patients who suffer with heart conditions and truly demonstrates how heart disease touches us all."

Grey London is a leading marketing agency that also represents health-related brands such as Corsodyl, Nytol, Macleans, Panadol and Sensodyne.