G’s Oral-B introduces new power toothbrush to US market

P&G's world-famous Oral-B brand of dental care has introduced its first power toothbrush into the US market.

The rechargeable Professional Series Deep Sweep Triaction toothbrush is the latest product in the Professional Series range and the organisation claims it is a "breakthrough" in dental healthcare.

It will be the first of its kind to combine the familiar brushing motion of a manual brush with the comprehensive power of advanced triple zone cleaning action to cover more of the surface area of the user's teeth and remove up to 100 per cent more plaque compared to a regular brush.

All Deep Sweep Triaction brushes feature a professional timer that signals at 30-second intervals to encourage a thorough tooth-brushing experience across all four quadrants of the mouth.

Internationally-recognised dental health expert Dr Jonathan Levine commented: "I recommend Oral-B power toothbrushes to my patients because they are superior to manual brushing in removing plaque and come with a variety of features to address every patient's brushing style."