Havas London wins brief with cancer charity Maggie’s

Havas London has been handed a new brief by Maggie's, a charity that provides emotional, practical and social support for cancer patients and their loved ones.

The firm has become the UK digital and advertising agency of Maggie's after winning a competitive pitch against six other agencies, with work already being developed for the charity.

It has been tasked with creating campaigns and communications for the organisation as well as rebranding its website, with the overall aim of reaching and supporting more people with cancer, while also addressing the charity's fundraising communications needs.

This comes at a time when Maggie's is trying to extend its programme of support to reach more people with cancer throughout the UK.

Russ Lidstone, chief executive officer of Havas London, said: "Maggie’s does extraordinary work … Their decision to bring all communications under a single agency for the first time will provide a real boost to awareness and fundraising for Maggie's."

Havas has experience working with a wide variety of leading brands, including Thomas Cook, Peugeot, Santander, Durex and Citroen.