Heraeus launches new Venus White products

Heraeus has announced the launch of four new oral care and whitening offerings as part of its Venus White dental product range.

The new products include the Venus White Teeth Whitening Touch-Up Brush, a reusable pen that features a mint-flavored nine percent hydrogen peroxide formula and a portable design, plus Venus White Whitening Toothpaste, which boasts a low-abrasion formula and fluoride content.

Additionally, the company will introduce Venus Smile Oral Care Probiotic Mints to help freshen the breath and improve dental health, as well as the semi-translucent Venus Smile Lip Balm.

Each of these products will complement Heraeus' existing Venus White Max, Venus White Pro and Venus White Ultra offerings.

Amy Holmes, Venus White product manager at Heraeus, said the new product range will "help dental practices reclaim a significant portion of the whitening and oral care product sales that has migrated to the over-the-counter market in recent years".

Last month, the manufacturer revealed that four of its products – including iBond Total Etch, Venus Diamond Flow and Gluma Desensitiser PowerGel – have earned acclaim from industry publication The Dental Adviser.