Ketchum notes importance of reputation

Ketchum has noted how important it is for companies to take steps to augment their reputations.

The organisation made its remarks as it launched a new book called Reputation Capital: Building and Maintaining Trust in the 21st Century.

Joachim Klewes and Robert Wreschniok, the editors of the publication, explained that strategies for enhancing a firm’s reputation bear a strong resemblance to those used in the financial sector, with factors such as hedge, growth and value all playing a key role in decisions as they are made.

Commenting, Mr Wreschniok said: “The rules for building reputation mirror classic investment strategies ? with a definite relationship between risk and return.”

Reputation Capital: Building and Maintaining Trust in the 21st Century is available now at a range of book outlets, including Borders.

In recent weeks, Ketchum announced the launch of Ketchum Energy, which is a speciality group that places its focus on helping clients to enhance their branding in the dynamic energy sector.