LEO Pharma launches new psoriasis information service in Wales

A new patient information service for patients who suffer from the skin condition psoriasis has been launched in Wales by Danish pharmaceuticals company, LEO Pharma.

LEO estimates that 58,000 people in Wales suffer from psoriasis and its Psoriassist programme aims to raise awareness of the disorder, as well as providing information about the disease itself and how to get treatment. The company will use the slogan “Get well informed, well prepared” so patients can have their condition “well controlled”.

Gladys Edwards, chief executive of the Psoriasis Association said: “The Psoriassist campaign will be of great benefit to people with psoriasis. The more information people have about their psoriasis and suitable treatment options the better able they are likely to be to manage their condition.”

Dr Richard Goodwin of the Royal Gwent Hospital added: “Psoriassist will both empower psoriasis patients and also help to raise awareness of the condition amongst the general public as there is currently a great deal of ignorance surrounding psoriasis.”

The campaign, developed in conjunction with the Psoriasis Association, the Skin Care Campaign, the British Association of Dermatologists, Psoriasis Scotland Arthritis Link Volunteers and the British Skin Foundation, was launched in conjunction with the “Beyond Skin Deep” psoriasis conference in Bristol.

According to LEO, psoriasis affects 1.2 million people in the UK alone and it is a long-term and recurring condition. It adds that the exact cause is unknown although it may have genetic influences.

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