Millward Brown confirms new neuroscience team members

Millward Brown has announced the names of the staff members who will make up its newly-established global neuroscience practice.

The agency is employing team members from around the world to operate the new business unit, which will aim to offer clients insight into the application of neuroscience in marketing.

It will include Europe’s Pawel Ciacek and Iwona Kolodziejczyk, as well as members from the Americas and the Africa, Middle East and Asia Pacific region.

The new Millward Brown unit’s executive vice-president will be Graham Page, who has helped to establish the team following six years of research and development into the field.

Eileen Campbell, Millward Brown’s chief executive officer, said: “The neuroscience practice has excited and intrigued our clients by providing new understanding of how brands engage consumers emotionally.”

Last month, Millward Brown announced the appointment of Tim Wragg to the new position of chief executive officer for Europe as it looks to strengthen its presence in the region.