MSL Group and PRSA launches mobile ethics app

MSL Group has confirmed it has created a new mobile app dedicated to highlighting ethical issues for public relations professionals.

The company, in partnership with US organisation PRSA, announced the feature aims to make workers within the industry more aware of the principles and guidelines that underpin decision-making in internal and external communications.

Using the app, professionals will be able to take advantage of an easy reference at any time as part of their daily operations.

Mickey Nall, chairman and chief executive officer at PRSA, said the companies have realistic expectations for the impact of the app on the industry's conduct and reputation.

He went on to explain: "The app will give professionals at all levels, who are committed to upholding the principles of ethical communications, easy access to real-time guidance to know that what they're doing is right and, if they face questions, the support they need to justify their counsel."