Neo@Ogilvy wins brief with Macmillan Cancer Support

Neo@Ogilvy has been appointed to handle the digital media business of Macmillan Cancer Support following a competitive pitch.

The WPP-affiliated agency won the contract after pitching successfully against the two incumbents, with The Drum reporting that Neo will manage all digital campaigns spanning search, mobile, tablet, paid social and affiliate activity in the UK.

Macmillan Cancer Support's digital marketing manager Richard Thurston said: "We're very excited to have appointed Neo@Ogilvy as our new digital media partner and we're very much looking forward to working with them on our upcoming projects."

Neo@Ogilvy is Ogilvy and Mather's global media agency and performance marketing network and works with some of the largest and most respected brands in the world, helping them deal with various issues in the modern marketplace.

Operating a team of more than 800 employees across 40 offices worldwide, its services include global media strategy, media planning and buying, search marketing, enterprise search consulting and analytics.