New Aardman Animations adverts for Nytol unveiled

Omega Pharma is launching a high-profile new animated advertising campaign for its market-leading sleeping aid product Nytol.

The new TV advert has been created by Aardman Animations, the Oscar-winning British studio behind Wallace and Gromit, with creative input from media agencies Grey London, GolinHarris and Zenith.

Featuring a likeable everywoman character named Joan, the commercials come as part of a three million pound marketing push from Omega Pharma that also includes a website revamp, print advertising and the distribution of point of sale and pharmacy training materials.

The Aardman advert will be featured in primetime slots on mainstream channels including ITV, Channel 4 and Sky.

A spokesperson for the Nytol brand said: "The TV advert will coincide with the launch of our new Anti-Snoring Throat Spray and highlight the wider range of sleeping support available to our Aardman-created TV character Joan and Nytol customers."

Nytol is the UK's most successful sleeping aid product and has been established for more than 20 years.