Novartis and Malaria No More launch Power of One campaign

Novartis and charity organisation Malaria No More have allied on the launch of a new campaign aimed at reducing the number of children dying from malaria.

Entitled Power of One, the initiative encourages the public to make donations to fund malaria tests and treatments for children in Africa through the latest online technology, including social, mobile and ecommerce channels.

Donors will be able to see the effect of their donation on the ground, share information with their networks and recruit other donors, with every dollar contributed to the campaign buying and delivering a treatment to a child diagnosed with malaria.

Novartis will support the campaign financially and donate up to three million Coartem Dispersible treatments to match antimalarials funded by the public.

Joseph Jimenez, chief executive officer of Novartis, said: "We need more help to close the treatment gap and Power of One offers everyone a chance to engage and make a difference for children suffering from malaria."

This comes after Novartis subsidiary Sandoz provided support for a tuberculosis awareness film developed in cooperation with India's ministry of health earlier this month.