Now to handle advertising and strategic comms for Nuffield Health

Now has won a new contract with the healthcare charity Nuffield Health, following a pitching process that commenced in October 2012.

The agency will be tasked with handling Nuffield Health's advertising and strategic communications, covering its hospitals, fitness and wellbeing and corporate operations, reports Campaign.

It will aim to help the firm establish itself as a thought leader in 21st-century healthcare and elucidate its corporate purpose.

Nuffield Health – a not-for-profit social enterprise which operates 31 hospitals and 65 fitness centres across the country – previously selected MediaCom to manage its media planning and buying last November.

Mark Lund, a managing partner at Now, said: "Nuffield has a wonderfully compelling vision for improving the UK's health and a real appetite for growth. We're delighted to be working with them."

Now was founded in June 2011 and serves a wide variety of clients, including the Department of Health, Petplan, BT Business, Butlin's, Claims Direct and Google.