Otto PR retained by Physio-Control for European PR work

Otto PR has been handed a new brief with the medical device manufacturer Physio-Control, focusing on corporate and product communications in Europe.

The agency will be supporting the former Medtronic subsidiary – now owned by Bain Capital – in launching integrated pan-regional campaigns aimed at emergency services, pre-hospital and in-hospital audiences.

It will also help Physio-Control to raise awareness of its various products and solutions in a number of key markets.

Physio-Control is expecting 2013 to be a pivotal year in its long-term corporate strategy and has selected Otto for the brief based on its creative credentials and understanding of the European medical device market.

Shaun Wootton, co-founder at Otto, said: "Physio-Control has a raft of exciting new innovations coming to market soon, so we're excited to be partnering with them at such an exciting time for them."

Otto was launched in January 2012 and has already won contracts with several internationally-renowned brands, including GE Healthcare and Acer.