PAN appoints director of strategic brand planning

PAN has announced the appointment of Julia Straker as its director of strategic brand planning, a move that will see her become part of the agency's board of directors.

Ms Straker has been with the company since June 2012 – when she joined from TBWA/Paling Walters – and has now been tasked with helping to enshrine strategic planning as a key element of PAN's creative process.

She will be aiming to ensure that PAN is able to deliver original, innovative and effective communications for its clients, based on the principle of lateral thinking and a solid understanding of the relevant brands.

Jon Linscott, managing director at PAN, added: "Julia continually challenges the status quo to make us stronger and deliver creative solutions that effectively influence decision-making and the behaviour of target audiences."

This comes after the company appointed Sarah White as a new senior copywriter and Rachel Flavell as an account director earlier this month.