Panduit hires eclat Marketing for UK brand push

Panduit, a leading provider of data centre infrastructure solutions, has hired eclat Marketing for a new PR brief.

Following a competitive pitching process, eclat was tasked with building relationships with key UK press members and analysts ahead of and during the IP Expo event, which took place in October 2012, reports Gorkana.

The agency is now looking to maintain this momentum by driving coverage of Panduit's services and solutions amongst its target publications.

Panduit chose the marketing firm on account of its relevant experience and payment-by-results approach, which ensures that PR targets are aligned with a proportion of the overall fee.

Dianne Canham, client services director at eclat Marketing, said: "Energy and cost savings are high on the agenda at most organisations and we'll be working hard to ensure that Panduit's proposition is clearly communicated to its target audience."

The firm is a specialist technology PR agency that serves a number of major clients, including Guidance Software, FireEye, BlueCoat, Trustwave and M86 Security.