Paradigm Communications formally launches in London

Paradigm Communications, a new consultancy firm delivering global, European and UK programmes for the pharmaceutical and health and wellbeing sectors, has been formally launched.

Based in London and managed by Porter Novelli, the agency will combine insight from clinical, social, behavioural and political sciences, providing programmes that address market access challenges.

Neil McGregor-Paterson has been appointed as the director of Paradigm Communications, a role that will leverage his prior experience with leading agencies such as CCA, Brandtectonics Access and Ogilvy PR.

He will lead Paradigm alongside Lisa O'Sullivan, the former group PR director at The Partnership Agency and associate director of Resolute Communications.

The new company's expertise will help it to address the concerns that clients may have over matters such as health inequality, via services such as patient advocacy group relations, stakeholder relations, payer communications and public affairs.

Mr McGregor-Paterson said: "There is a growing need among health and wellness clients for experts who specialise in market access and advocacy communications."