Pegasus wins personal care brief with LF Beauty

Pegasus has been appointed by LF Beauty to handle the PR for its Witch Skincare and Collection Cosmetics brands.

The specialist healthcare and beauty comms agency won the brief following a five-way pitch and will be tasked with raising the profile of Witch, with a focus on its naturally medicated formulation and well-established reputation, reports Gorkana.

It will also take charge of advertising Collection Cosmetics in line with seasonal trends, offering advice on how users can use colour more creatively.

Additionally, Pegasus will also be responsible for supporting LF Beauty's Keromask, CSS Foot Care, Triple Dry and Rapid White brands as part of the new contract.

Helen Yeardsley, a director at Pegasus, said: "We're looking forward to applying our insight-driven, creative approach to drive widespread awareness and trial amongst target consumers and beauty influencers."

This comes after the agency won a new brief to provide PR support for two personal care products from Keyline Brands last month.