Popcorn PR to help launch smoking cessation aid NicoBloc

Popcorn PR has been handed a brief to launch a campaign promoting a new smoking cessation product that is being introduced in the UK.

The agency has been tasked with developing a strategic business-to-consumer and business-to-business campaign for NicoBloc, a solution that can be applied to the filter of a cigarette to trap up to 99 percent of tar and nicotine, reports Gorkana.

It has been designed to help smokers gradually wean themselves off nicotine addiction and reduce their cigarette consumption until they are eventually able to kick the habit entirely.

Popcorn PR will aim to encourage a dialogue with health practitioners and build advocacy among professional bodies, while also educating consumers on the brand's unique selling point via an online engagement strategy.

Sara Howard, senior account director at Popcorn PR, said: "There is so much to say about NicoBloc and the audience demographic is vast and the communication to end users is highly emotive."

This week, the agency is helping health and wellbeing charity Allergy UK to launch a new marketing campaign to coincide with Allergy Awareness Week.