Portland Health wins new Mundipharma brief

Portland Health has been named as the new retained communications agency for Mundipharma, taking over the account from Fleishman-Hillard.

The pharmaceutical company – which specialises in pain, oncology and asthma treatments – has chosen Portland to manage its corporate communications as it strives to expand across Europe, reports PRWeek.

Efforts will be made to raise the profile of Mundipharma and to convey its corporate story to prospective clients, partner companies and employees, with activities set to target business, pharmaceutical and HR media.

Portland managing director Tim Allan and partner Oliver Pauley will lead the six-figure account alongside Louise Fish, who was hired from the NHS Confederation to head up the agency's healthcare practice earlier this year.

All of them will report directly to Georg Toufar, chief marketing officer and board director at Mundipharma International.

This represents the first client win for Portland Health, which was recently created in order to help Portland provide tailored specialist advice to companies navigating an evolving healthcare landscape.