Procter and Gamble launches Crest Pro-Health Clinical range

Procter and Gamble has announced the launch of its new Crest Pro-Health Clinical dental care range, which is aimed at reducing levels of plaque build-up.

The new line of products comprises the Crest Pro-Health Clinical Plaque Control Toothpaste, Crest Pro-Health Clinical Rinse, Oral-B Pro-Health Clinical Pro-Flex Toothbrush and Oral-B Glide Pro-Health Clinical Protection Floss, all of which can be used together.

By reducing levels of plaque, dental patients can maintain their oral health more effectively between dental check-ups, thus helping them to avoid developing gingivitis.

Dr Robert Gerlach of Procter and Gamble's global oral care research division said: "When used together, these products are clinically proven to help keep plaque from coming back by killing plaque germs and slowing their ability to generate new plaque."

Over the coming summer, Procter and Gamble will aim to bolster the profile of its dental products at the London 2012 Olympic Games, having recruited British swimmer Keri-anne Payne having been recently hired as a brand ambassador for Oral-B.