Procter and Gamble launches oral care range for children

Procter and Gamble has launched a new range of Crest and Oral-B branded products which are designed for the oral health needs of preteens.

The Pro-Health For Me range consists of toothbrushes, toothpaste, fluoride rinse and floss and has been optimised to offer flavours and design elements with child users in mind.

For example, the Oral-B Pro-Health For Me CrossAction Toothbrush has been designed to reach the sensitive gaps between children's teeth, while Crest Pro-Health FOR ME Anticavity Fluoride Rinse eliminates the alcohol burn associated with such products.

Kelly Heaps, brand manager for Procter and Gamble, said the range helps to remove many of the barriers faced by parents in selecting oral care products for preteens.

She added: "We created Crest and Oral-B Pro-Health For Me with the goal of providing tweens with all the oral care protection their parents want, but in flavours and packaging designed just for them."

According to 2009-10 fiscal data published earlier this month, Procter and Gamble saw improved European oral care sales in the last 12 months, thanks in part to new Crest and Oral-B product launches.