Ruder Finn wins European brief with Rosetta Stone

Ruder Finn has won a new contract with the enterprise and education division of Rosetta Stone, the language-learning tools provider.

The agency has been tasked with providing PR support to the company across the UK, Germany, Austria and Switzerland, with the campaign to target key decision-makers and influencers across blue-chip corporates and the education and public sectors.

It will also provide Rosetta Stone with project-based support to its UK consumer marketing team, with the agency's German partner Fink and Fuchs to assist with the European work.

The aim of the PR work will be to ensure businesses, educational institutions and government organisations consider Rosetta Stone when looking for a language-learning provider.

Emma Sinden, head of the corporate and technology division at Ruder Finn, said: "Rosetta Stone leads the way when it comes to language training … It is an iconic brand and we are delighted to have been chosen to work with the team to take the brand even further."

Existing Ruder Finn clients include organisations such as Lundbeck, Demand Media, ACCA and Reuters.