Simplyhealth appoints social media manager

Simplyhealth has announced the appointment of Natalie Kitcher as its first dedicated social media manager.

Ms Kitcher will be joining the dental plans provider from the brand consultancy Headstream and will be responsible for social media strategy, occupying a position within the brand, digital and direct marketing team.

She will be tasked with integrating the use of new media into Simplyhealth's existing marketing, PR and customer service channels, with the aim of improving engagement with its client base.

Abby Bowman, senior brand and external communications manager at the company, said the position is being created in response to the increasing use of social media among consumers.

"We believe we can really add value to their online healthcare journey and ultimately help inspire more people towards better health," she explained.

This week also saw the firm making a donation of 18,600 pounds to Andover Rugby Club in Charlton Down in order to benefit the local community in the area.