Smith and Nephew campaign champions healthcare workers

Smith and Nephew has announced the launch of a new awareness campaign to highlight and champion the important work done by healthcare professionals.

The initiative will see a series of advertisements featuring in the national press and on billboards across the UK and Ireland, underlining the important work surgeons and nurses do, as well as the skills they need to perform at the highest level.

According to Smith and Nephew, the firm is launching this campaign to reflect its close working relationship with UK health professionals for more than 150 years, and its recognition of the crucial contribution that these workers make to society.

Smith and Nephew's chief executive officer Olivier Bohuon said: "Surgeons and nurses deserve our support and our respect. You can have the best products in the world but they are nothing without the right pair of hands to use them."

Last month, the company published its financial results for the second quarter of 2013, highlighting an underlying revenue improvement of three percent during the period.