Sociabull to launch social media campaign for Day Lewis

Sociabull – the social media division of Nobull Communications – has won a new contract with the independent pharmacy chain Day Lewis.

The brief will see Sociabull managing Day Lewis' social media presence on Twitter, Facebook and YouTube, as well as promoting its in-store and online services, reports Gorkana.

This will help to raise awareness of the company's various product catalogues, prescription and medicine advice services and special offers, with the Sociabull team to work alongside Day Lewis' staff to ensure consistency of brand identity.

Day Lewis operates more than 200 sites, making it the largest independent pharmacy chain in Europe.

Shimal Patel, marketing manager at Day Lewis, said: "We appointed Sociabull as they understand our ethos and are passionate about communicating that to a wider audience. Their expertise and creativity will certainly increase our reach and awareness online."

Sociabull's other current clients include firms such as Medichem, Healthcounter.com. Brainbox, Copart and DGJ Organics.