Tangerine PR wins brief for Nice-Pak’s personal care brand Halo

Tangerine PR has been selected by Nice-Pak International to help raise the profile of its personal care offering Halo.

The agency's consumer team has been tasked with developing a rolling PR strategy for the hygiene and beauty wipe brand, incorporating consumer press office activity, social media initiatives and campaign spikes.

As part of its work for the brand, Tangerine PR has recruited Made in Chelsea star Binky Felstead to act as a product ambassador.

The aim of the PR work is to publicise Halo's benefits via women's media, with the contact win following Tangerine's work on Nice-Pak's hand wipe brand Grime Boss last year.

Mary Harding, consumer managing director at Tangerine PR, said: "Our comms strategy aims to target these groups in a fun and engaging way to create real standout and in turn raise awareness of the brand, helping to generate sales."

Tangerine is an award-winning PR consultancy that serves high-profile clients such as E.ON, AkzoNobel, Peugeot, Soreen, Stagecoach, Turtle Wax and Wilkinson.