Threepipe to assist launch of WeSwap currency service

Threepipe has won a new contract with WeSwap, a new peer-to-peer currency exchange service that will be launching imminently.

The agency has been tasked with handling onsite and offsite search engine optimisation support, social media, online PR and pay-per-click testing to support the launch of WeSwap, with the campaign spanning several international markets, reports The Drum.

According to Jim Hawker of Threepipe, who will head up the new account, WeSwap is a good example of a client that requires an integrated approach spanning earned, owned and paid-for digital channels.

He said: "We are able to create the perfect blend of technical and creative skills that online businesses such as WeSwap need."

This is one of the first accounts to be won by Threepipe following its merger with Blowfish Digital earlier this year.

The Drum also reported this week that the agency has hired Simon Ross from Ladbrokes as a new digital account director.