Union Street to assist with launch of Vuuble

Union Street has been called in to manage the launch of the social entertainment platform Vuuble, a new service that lets users discover and share film and TV content.

Founded by Louise Boden – a former marketing and PR executive at Disney – the company will be rolling out a beta version of the site later this year, with the new PR campaign aimed at developing a positive reputation for the service prior to its launch.

Union Street associate director Juliet Cameron will lead the campaign activity, reporting directly to Ms Boden, and will be aiming to target influencers in the film and entertainment industry, as well as regular consumers through social media.

Ms Cameron said: "Vuuble is a really exciting proposition and to work with a brand at such an early stage is always interesting."

Union Street was launched by parent company Octopus Group on July 23rd 2013 as an agency targeting consumer-facing brands, with the team reporting to Octopus managing director Jon Lonsdale.