VCCP Health wins product launch brief with Mundipharma

VCCP Health has been tasked with driving new European product launches on behalf of pharmaceutical company Mundipharma International.

Under the terms of the agreement – which marks the first alliance between VCCP and Mundipharma – the agency will develop campaigns for a number of forthcoming products, starting with the chemotherapy agent Levact.

Mundipharma specialises in the fields of pain, oncology and respiratory medicine and has enjoyed market success in Europe in recent years.

Beverley Newbury, business director at VCCP Health, told PMLiVE: "It is particularly exciting to be working with a company that shares our dedication to innovative strategic thinking and commitment to outstanding creative."

VCCP Health is a leading provider of healthcare communications services, with past and current clients including companies such as Astellas, GlaxoSmithKline, Roche and Lundbeck.

In March 2013, the agency received the award for best press/outdoor campaign for its 2012 advertising work for Jungle Formula from Omega Pharma.