Virgo Health to launch breast cancer campaign for Novartis

Virgo Health is collaborating with pharmaceutical company Novartis to launch Here and Now, a pan-European advanced breast cancer awareness campaign.

The initiative aims to improve the general public's understanding of the condition – which Novartis studies have shown to be low – and improve patient care and support for this community, reports PMLiVE.

Earlier this week, a new art installation created by Britons Tim Wainwright and John Wynne was launched in Brussels to mark the start of the campain.

Entitled I Am Not Cancer, it provides a platform for patients to share their thoughts and experiences of living with the condition, while also highlighting the different ways in which people deal with the disease.

Panos Alexakos, oncology general manager for Novartis UK and Ireland, said: "We hope to uncover insights into the disease and the societal contributions of these women that have not previously been explored on this scale."

This comes after Virgo Health launched a new global healthcare agency called Go Digital Health earlier this year in partnership with parent company GolinHarris, which acquired the firm in 2012.