Waggener Edstrom handed UK brief for Transversal

Waggener Edstrom has won a UK brief with the web self-service and knowledge management solutions provider Transversal.

The agency has been chosen to deliver an integrated communications programme following a competitive agency selection process and will centre on driving thought leadership and raising brand awareness.

Initially, the remit will focus on the UK, but the technology firm will also be working with Waggener Edstrom as it expands into new regions such as Australia and the US.

Transversal said it has chosen to partner with the agency on account of the creativity and energy of its team, as well as the organisation's strong global capabilities.

Cairbre Sugrue, general manager of Waggener Edstrom London, said: "As an organisation with exponential growth, regional diversification and a focus on innovative technology, Transversal is an exciting new addition to our expanding technology client portfolio."

This comes after the agency was chosen last month to deliver communications programmes for online security firm AVG Technologies in the UK and worldwide.