We Are Social launches new year resolution app for Lenovo

We Are Social has launched a new year-focused Facebook app for PC manufacturer Lenovo in its first major global campaign for the technology firm.

Designed by Saatchi and Saatchi Singapore, the app allows people across the world to share their new year resolutions for 2013, as well as browse national trends, see their friends' resolutions and share data with others.

This app ties in with Lenovo's Let's Make This the Year of Do advertising campaign and will raise awareness of the slogan, while increasing customer engagement with the computing brand.

It is built on We Are Social's high-performance Facebook Framework, a custom platform developed in-house for the creation of easy-to-use applications for an international audience.

Rod Strother, director of the digital and social centre of excellence at Lenovo, said: "This app is part of Lenovo’s commitment to enabling people to achieve their goals."

The company named We Are Social as its new global social media agency of record last month, following a competitive four-way pitch.