Weber Shandwick to help launch PZ Cussons maternity products

Weber Shandwick is helping healthcare company PZ Cussons to launch a new range of maternity products in the UK.

The agency won a two-way pitch to represent the Mum and Me range, which has been endorsed by famous DJ Sara Cox and has received widespread coverage on TV, radio, online and in the mainstream press.

It is one of Weber Shandwick's biggest contract wins of 2012 and follows on from the launch of its brand experience offering Creation earlier this year.

The product line offers a range of products to support new mothers all the way through their pregnancy.

Jo Leah, managing director at Weber Shandwick Manchester, said: "We're delivering regular video production, which we believe is giving us the competitive edge that has contributed to our Manchester office's most successful year start in its 15 year history."

This comes after the firm recently announced the appointment of Damien Bonafont, formerly for pharmaceutical company Merck Serono, as its new digital health specialist.