Welch Allyn wins two gold MarCom Awards

Welch Allyn has won two top prizes at the annual MarCom Awards, recognising the strength of its recent PR and communications work.

The company was presented with a gold award at the Association of Marketing and Communication Professionals event for the successful launch of its Extra-Small KleenSpec Disposable Vaginal Speculum.

Through its PR efforts, it was able to engage end users and media representatives to demonstrate how its product can be more comfortable, safer and more affordable than traditional metal specula, prompting trade discussions and social media conversations.

Welch Allyn also claimed a second gold award for its marketing, PR and promotional efforts at the Medica International Trade Fair and Exhibition in 2011.

Matthew Chadderdon, vice president of marketing communications, global brand management and shareholder relations at Welch Allyn, said: "Even though we are a small department within a company that manufactures medical devices, we have a lot of extremely talented individuals on our team who have tremendous vision, dedication and creativity."

Last month, the company announced plans to reshape its European operations over the next two years in order to achieve greater efficiency and strengthen its growth prospects.