Whiteoaks launches digital offering for lead generation

Whiteoaks has launched a new digital service offering that will aid clients with lead generation, community management and developing online brand presence.

The Whiteoaks Digital unit will be led by head of digital Andy Black, who joined the company earlier this year, and will be focused primarily on Facebook and Twitter-based strategies, reports PRWeek.

All campaigns will be measurable to allow clients to track activity and attain specific results, with companies such as technology firm Bull having contributed to the new offering's development.

The agency is recruiting staff and training existing employees to support Whiteoaks Digital, with around 25 percent of the company's resources now focused on this area.

Whiteoaks managing director James Kelliher said: "What we are looking to do is outcome-driven, so all services will come with firm performance commitment. We are linking social media to lead generation."

Earlier this year, PRWeek named Whiteoaks as one of the top five technology PR consultancies in the UK, as well as ranking it as the top tech PR agency outside central London.