Rock Medical Communications appoints managing director

Rock Medical Communications has announced the appointment of the experienced medical communications expert Terence Bradley as its new managing director.

Mr Bradley previously worked for Ogilvy Healthworld and most recently served as the founding director of Pollen Health, a part of the Hive group. He is known as a specialist in online learning, behaviour change and storytelling, reports Pharmafile.

During his long career, he has accrued experience of working with a wide variety of high-profile pharmaceutical and healthcare sector clients, including Boehringer Ingelheim, Bristol-Myers Squibb, GlaxoSmithKline, Gilead and Nutricia.

Catherine Warne, chief executive of Rock's parent company Creston Health, said: "He has an outstanding background in medical communications, having spent the last 27 years in medical communications and 13 years of that time in the agency world."

The agency currently operates with a six-person management team that boasts more than 80 combined years of industry expertise, covering communications, marketing and sales activities across almost every therapy area, channel and audience.

Its affiliates within the Creston network include PAN, Red Door Communications and Cooney Waters.