11 London appoint new creative director

Steve Broadhurst has been appointed new creative director at 11 London, bringing over 20 years’ experience in healthcare to the role, having worked with the likes of AZ, GSK, Pfizer, GHG London and WPP.
Mr Broadhurst said: “Having worked across health and not for profit, it is hugely exciting to join 11, which puts these issues at the heart of everything they do. Experience tells me that wellbeing and digital innovation is critical to success, so you can evidence campaign impact, while engaging and involving patients. 11 have proven success in both these fields.”
Matt Hunt, 11 London’s managing director, has worked with Mr Broadhurst at GHG on numerous campaigns. He said: “Steve is the person we’ve been looking for, and when he became free we didn’t hesitate in inviting him to join 11. He’s unique in being so well versed in both health and humanity, and having won many creative awards in both. He’s created fantastic and highly emotive film and TV content as well as building some of the biggest global health brands in recent history. I really couldn’t think of a better creative head.”