Align Technology to pilot first dedicated Invisalign store

Align Technology has announced plans to open the first ever dedicated store for its Invisalign clear aligner brand.

Due to open in late November in San Francisco, California, the Invisalign pilot store will provide an interactive retail environment for consumers to learn about the Invisalign treatment process and its benefits.

Visitors will be provided with a complimentary iTero intraoral digital scan of their teeth that will include a simulation of how they could look with a straighter smile, with those interested in booking Invisalign treatment able to do so in-store.

The goal of this pilot programme is to reach out to consumers who may not be actively considering teeth straightening within a convenient retail environment, through the offer of customised information, financing support and quick booking options.

Joe Hogan, president and chief executive officer of Align Technology, said: "The Invisalign store pilot programme reflects our existing strategy to expand the market for clear aligners to the more than 300 million consumers globally who can benefit from straightening their teeth."

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