Animalcare Announces Launch of identicare Ltd

Animalcare has set up a new company, identicare, to house its identibase® pet database and identichip® microchip business. By separating it out, Animalcare aims to dedicate additional resources to the business and ensure that veterinary practices, pet owners and their pets continue to receive a high level of customer service.

One of the original microchip and pet database services in the UK, for the last 30 years Animalcare has been at the forefront of innovation with recent additions to its microchipping service including:

• A simplified, easier-to-use website for pet owners and a multi-channel service, including text messaging, phone and online
• A more tailored customer experience
• The live sharing of lost pet information, including:
o Location maps showing where a particular pet went missing or was stolen
o Alerts to the identibase community
o Improved shared functionality with social media
o The ability to share with WhatsApp contacts.

Commenting Samantha Williamson, UK Country Manager at Animalcare, said: “Through our identichip microchips and our identibase pet database, we provide one of the UK’s longest-established pet microchipping services and are helping to reunite owners with their lost pets every single day.

“The pet reunification sector is evolving rapidly thanks to technological advances. We believe that the creation of identicare will facilitate the concentration of resources and expert knowledge needed to fuel the growth in our identichip business and continued enhancements to the identibase pet database. identicare will share the same passion and values as Animalcare and there will be no outward change for our customers.

“We look forward to continuing to deliver our ambition of delivering the highest quality pet reunification service under the identicare banner.”