Arc Seven called in for Doctors of the World brief

Media agency Arc Seven has been hired by the humanitarian organisation Doctors of the World to help with its strategic communications.

The non-governmental organisation (NGO) has carried out a review as it seeks to develop its messaging and positioning, in line with the objectives of its new executive director Leigh Daynes, reports PRWeek.

Based in London, the body is looking to increase its influence in the humanitarian field and is therefore looking to develop a clearer picture of its stakeholders and overall strategy in order to stimulate growth in the coming years.

It has selected Arc Seven for this brief based on its extensive knowledge of the international NGO marketplace, allowing it to play a significant role in driving this growth.

Arc Seven's managing director Alistair Clay said: "The NGO sector is one we know in great depth and competition for funding in these austere times is fierce, so it’s absolutely vital to create a compelling narrative that wins over all stakeholders."

The company is a leading PR and communications agency that serves high-profile clients including Gracewell Healthcare, Clarke Wilmott and the London Housing Foundation.